Franchising 101

Franchising Your Business 101

Franchising Barbados to the World

NOVEMBER 2, 2022

9:00AM – 4:00PM

This workshop is for entrepreneurs interested in accelerating their business’ expansion regionally/internationally


  • What is Franchising?
  • Franchising for accelerated growth & profits
  • Is franchising right for your business?
  • The process/steps of franchising a business from Barbados to the world
  • Legal considerations in developing your franchise, fostering a positive franchisee/ franchisor relationships
  • The importance of systems when franchising
  • Marketing Strategies for your Franchise.


Chris Conner

Franchise Consultant of Franchise Marketing Systems (FMS)

Chris Conner has been a franchise consultant working with business owners and brands to support growth through franchising since 2001. His experience in the franchise development industry began with a Chicago-based franchise consulting firm where Mr. Conner had the opportunity to work with a variety of successful franchise systems including Jimmy John’s, European Wax Center, 911 Restoration, Smash Burger, Marco’s Pizza, Mad Science Group and other franchise systems where he was able to learn the franchise development process. In 2009, Mr. Conner founded Franchise Marketing Systems (FMS) in Atlanta, Georgia. FMS was developed in order to provide a full-service franchise development solution to new and existing franchisors. FMS provides strategic planning, FDD and Franchise Agreement development, Operations and Training Program development and Marketing Development to bring new brands to market as a franchise, then supports the franchise sales and marketing of the franchise. Today, Mr. Conner oversees the FMS team and works directly with clients to execute the franchise development process with brands globally. Since 2009, FMS has developed over 400 franchise brands and has a team of over 28 franchise consultants. FMS has developed successful franchise brands including Anytime Fitness, Baxter Healthcare, Blimpie, Hungry Howie’s Pizza, Restoration 1, Smash My Trash, Two Men and a Truck along with others. The FMS Team has been able to align with brands and franchise systems with a unified, consistent approach focused on growth, systems and transitioning from company-owned businesses to a scalable franchise system. Mr. Conner holds a Bachelor’s Degree in Marketing and Management Information Systems from Miami of Ohio University and an MBA in Finance from DePaul University in Chicago. He is married to Alaina Conner and has two children, Ashton and Jameson who make every day exciting and full of adventure.


Sheena Thorne

Business Development Officer – Commercial Properties

PBX 427-5350 EXT 8737
F 246 426-4635 | E

A business professional of over twenty (20) years, Sheena’s career experience spans the diverse areas of Commercial Proprieties Management, Risk Analysis and Transfer, Entrepreneurship Development as well as Export Trade which  involves the continuous acquisition of market intelligence towards identifying export opportunities for local companies, and assisting them in devising and  executing their export strategy.  Sheena currently serves as a Business Development Officer in the Exports and Global Logistics Development Department of Export Barbados (BIDC).